Archive for the ‘Wedding Business’ Category

The 5 Steps to More Efficient Learning

The 5 Steps to More Efficient Learning
 
1. Repetition – read/watch the material until you gain:
 
2. Familiarity – when you become familiar with the subject matter, you will gain:
 
3. Confidence – once you’ve achieved confidence, you are prepared to take the appropriate:
 
4. Action – and action, my friends, yields:
 
5. Results -measure your results so that you may improve them, and then repeat the process!
 
growth, learning
 
When we learn more, we can DO more, accomplish more.  Apply these simple steps and watch your business soar to new heights.
 
 

Generate Customer Referrals: How To

In any business a large portion of sales will come from referrals; in the wedding business they are many times responsible for more than half of total sales. When you get a client/customer through a referral they are already motivated to buy from you which by default, should make your sale much easier.
 
Alexandra Levit writes about the importance in creating a system for gaining referrals in her blog review of John Jantsch’s book, The Referral Engine: Teaching Your Business to Market Itself.   John book suggests making referrals an automatic habit for your customers by equipping them with tools that allow them to introduce you and your products and services in logical ways.
 
Examples include:

  • Personalized referral cards that credit your customer with sending a lead
  • Gift certificates with tangible value that a customer can simply hand out
  • Trial offers and free evaluations only available through customer referrals
  • Customer-exclusive “bring a friend” events
  • Personalized web pages that customers can use to educate prospects

 
How do you facilitate customer referrals to your organization?