Now that you have some “Do’s” and “Don’ts” let’s work on making sure when you are trying to communicate a message that you are not misunderstood.
The #1 Key is FEEDBACK! Think of feedback as evidence that your audience has heard and understood you. Keep in mind though, someone can hear and repeat your message but still not understand it. Sometimes it may become necessary to explain to your audience as if they were second graders. Reduce it to the irreducible minimums.
There are three modes of communication that are all about focus and important to be aware of as well.
1. Self Centered
Being pre-occupied with yourself… Did the audience like me? How did I sound? Did I look nervous? How was I coming across? This is being self-centered in your communication focus. The problem with this is that you are ignoring both the message and the audience. The focus then is on you.
2. Message Centered
Other times we are confident about ourselves and instead find ourselves over focusing on the message… How is the message being received? Am I getting it just right? Am I using the most appropriate words? Even though it may be better to focus a little more on the message than yourself, you still miss the goal doing this.
3. Listener Centered
The goal is to be focused on the audience, secure in your own abilities and confident in your message so that you can engage your audience and be focused on them.
Think of it this way…A good conversation is never like a speech, but a good speech is always like a good conversation.
Do you find yourself being able to connect with people who speak “to you”? More often than not the best speakers are not self centered or message centered but instead more focused on connecting with their audience. It typically has more of a “conversational” feel, we can relate and we feel like they are talking with us, not to us.
Think about the people you like to spend most of your time with? Why do you think that is? Sure you might like them because they are an old friend or a lot of fun to hang out with but if you were to dig deep enough would you agree it is because you like to hear what they have to say? They encourage, inspire, challenge amuse and entertain you.
Now think about those who you dread meeting with or spending time with because you know it is going to be like watching paint dry or chewing glass, just down right painful. It may not be that you have anything personal against them, you just don’t want anymore of what they “have to sell”.
Be that person that others can’t wait to hear more from. Tell a better story, paint a better picture and pay better attention. Remember when you communicate, people want to be entertained and engaged. Learn from others, study the things they are doing right and wrong. Do not do this to be critical of them but to be constructive for yourself so that you will never stop learning what works and what doesn’t work.
It is more important than ever to create your own economy. Entrepreneurship allows you to start a business in an area you love, work at your own pace and build a future for yourself and your family. Network Marketing is a great option to get started with. Typically the upfront cost is more manageable, you can work part time from home and with the right training you can create an unlimited income. This e-book giveaway helps you understand the foundation of the network marketing industry, the different types of compensation plans and some pitfalls to avoid. Download your copy today.
In Mastering Relationships Part 1 we went over a checklist of questions to ask yourself in an effort to help master your relationship with others. Now that you have hopefully given yourself an assessment and know where your strengths and weaknesses are it is time to build upon this list.
For a moment think of a relationship as a “negotiation”. Mastering relationships requires you to keep the “and” in mind. In other words, How do they get what they want AND you get what you want? A key tip is to always think of them first. As I refer to many times, one of my montras and Zig Ziglar quotes, “You can have everything you want in life if you help others get what they want.” This is not just a montra or quote but a true philosophy of life that when understood, embraced and executed will bring your relationships to a new level of mastery that can only be lived to believed.
Is the battle worth fighting?
How many times do you find yourself in a battle or argument and before you know it you forget why you were even fighting or arguing in the first place? So often we feel like we just have to be “right” regardless of any other feelings. The real question should be do you want to be “right” or happy? To be “happy” first means you have to not care who is “right”, you are willing to rise above your inclination to have the last word and in essence ask yourself, “Is this even going to matter in a day, a week or a year?” Grasping this way of thinking helps you grow one step closer to Mastering Relationships because you start to look at yourself and others in a completely different perspective and are able to evaluate what is worth truly standing your ground on and what is better just to rise above, walk away from and live to “fight” another day.
Relationships are not only negotiations and the occasional battles but also about agreements. A person who has mastered relationships understands that agreements start with complete clarity from the beginning. Nothing is left vague or misunderstood. Agreements are often much more powerful when put in writing. This is very necessary when entering into a business relationship with others. Mastering a business relationship means that both parties know exactly what is going on and the goal is of the relationship (or partnership). Occasionally we may jump into agreements that are not even clear to ourselves. This can become a tremendous hinderance as we cannot expect to be clear with others if we are not even clear with ourselves.
Mastering Relationships also require you to surround yourself with people who will help you grow. Understanding the difference between a relationship that encourages your growth and a “friendship” that hold you back from reaching your greatness. Knowing the importance of walking away from these relationships, as difficult as it may be at times, shows yet another step toward Mastering Relationships.
The circle of growth
You need to grow, to grow is to learn, to learn is to teach, to teach is to grow!
Get out there and Master the Relationships you have in your personal and professional lives using the checklist, the suggestions and even your own ideas that develop from applying them.
Residual income means the income received from time to time for something you did in the past. This also means income from work done by other people under you in a network.
This is general related to network marketing and Multi Level Marketing. All the companies use this term to market their concept to the people. Residual income increases with time and effort. It gets manifold over time as the number of people in a network increases.
There are various opportunities available. Some of them are residual income from books written, from acting, from property, from real estate, saving and investment programs etc. Associate programs are also a way to get it. Affiliate and reselling associates are the same residual income opportunities.
Residual income varies depending on the company and the number of people in the line. Various companies offer various percentage of residual income to its members. Some offer a small percentage and some offer very good income opportunities to its members.
It will be there for your whole life if you work hard. It is better than the linear income, because linear income comes once for hard work, but residual income keeps coming in the future. It is best if you have exclusive right over the residual income you are getting. You should be able to control the income you are getting.
When you get some people under you in the network, then your income increases. You can earn income for the purchase of the products yourself. You will also get share of the income others do under you in a network. So your residual income increases three ways: one, it is directly related to you, second the other is the income from sign ups by the people under you, and third, one is related to the income or purchase by the members under you.
As your network business grows slowly, you have to put less hard work and effort. You will gain from your work as well as from work of others who will be helping you increase your residual income by their efforts.
Choose a network marketing program that offers good opportunity for its members. Look for a long term association. In the long term, you will be benefited by the income from those programs.
To make more residual income, you have to grow your business. For growing your network business, you have to promote it. Continuous effort and promotion will help you in getting a better position in the business. You will have to attract more and more people, you have to show them proof of what you say, show them the income potential from the business, and then they will think of joining you. You have to think for a long term while doing this business. Long term techniques you better over short term tactics.
Build a team to earn more residual income. This is one type of cooperative marketing. When you cooperate and get cooperation from others, you make more residual money. Become a team leader and lead the team for better growth.
You have a dream! Now, how do you make it happen?
First, imagine that it is real. See every detail so clearly that you can reach out and touch it. You can feel the emotions of being there. For example if you want a certain car, then what kind is it? What color is it? Imagine you are sitting in it like you will when it is brand new. How does it feel How does it smell? Go for a drive in your car. If it’s a convertible, drive with the top down! Experience the wind blowing in your face and through your hair. Hear the sounds around you. If you can take a real test drive in one, do that! Get a picture and post it where you will see it each day. Do this visualization several times a day until it becomes part of you. This action is important because your subconscious will help enable you to reach your dream and to achieve your goals.
Next, break the big dream down into specific, measurable goals to get you there. If you are dreaming of something that costs a certain amount of money, like the car, you will set a date on when you want to have this money.
Once you have your date, then break your timeline down into segments. Perhaps you set the date one year from today. So the next step is to break that down into a goal for each month, then a goal for each week, then a goal for each day. It may be easier to start with the days, and then multiply out to the weeks and months.
Now that you know what your specific timeline is, you need to determine the specific actions you can take to reach each specific goal. If it is a money goal, like in the example above, you know how much money you need to put away each day. So now you need to figure out what actions you need to take each day in order to be able to do that.
If your goal is accomplishing a project, your timeline will be broken down into different steps you need to finish in order to get the whole project done. For example, if you are writing a book, you may need to do some research before you can write it. So the first major accomplishment on your way to that goal is to complete the research. Then you need to set a time to complete your basic outline. Then a time to complete each chapter. Then a time for editing. You can break each major step down into little steps that must be done each day in order to complete the entire book by your target date.
Now that you see what you will need to do each day in order to achieve your big goal, ask yourself if each day’s task is reasonable. Be truthful. If you know you can do what is required each day, then you have your plan. If it will be very difficult to meet each day’s requirement, then extend your timeline until you have something you know you can do every day. This way, you are setting yourself up for sure success!
It’s just like the ancient philosopher said: “A journey of a thousand miles begins with one step.” No matter how big your dream is, if you break it down into baby steps that you can do each day, you will find your journey to success filled with the joy of achieving many goals.
Reaching your smaller goals will, indeed, assure you that you are on your way to reaching your dream! You will gain the confidence you need to continue and receive the desire you need to do whatever actions are required each day!
Celebrate achieving even the little goals, and enjoy your journey to your certain success! Use these steps to achieve your goals in all areas of life.
Have you ever had difficulty keeping a simple commitment to yourself? Sure. Nearly everyone I know has, sometime or another, found him or herself “trapped” wanting to do something yet not acting on their intentions. This can be the biggest hurdle to a true transformation.
So why don’t we do some of the things we want to or know we should, like improving our health and building a better body?
Let’s say you keep putting off that new fitness program. You can even imagine what it might mean to you: having a firm, strong, healthy body; feeling an abundance of energy; newfound confidence and sex appeal… Still, you don’t do it. So why do you keep putting it off? What’s preventing you from taking those first steps?
My observation is that our minds tend to see the obstacles first; those barriers that lie between where we are now and where we want to be or who we want to become. Just as fast as you conceive of achieving your new body, your mind begins to spout out every excuse it can come up with why you can’t attain your goal. So even before we can initiate any action, we literally paralyze ourselves.
And once your head begins to fill with all the obstacles that could potentially keep you from achieving your newfound goal, suddenly your desire to even try is crushed.
But what if all the obstacles were removed?
Think about it for a moment: if whatever deterred you from attempting to build your very best body suddenly vanished, you’d have no fear to stop you, right?
What if I showed you how to take those obstacles and instantly transform them into strategies for achieving success… Would you consider starting, or sticking to, your new (or current) fitness plan then?
The truth is, we can choose to transform those circumstances that oppose us into specific decisions and actions that can lead us to our goals. True empowerment you can use to your advantage!
Let me explain…
The Breakthrough Technique
So how can we break through our fears, smash those barriers, and transform those obstacles into strategies for achieving our fitness goals? It’s really quite simple, allow me to introduce you to the Breakthrough Technique. Here I’ve taken the eight most feared obstacles that potentially stand in the way of your success, followed by a very specific success strategy to blast through them and help you reach your fitness and physique development goals.
Are you ready? Great… let’s get started!
Obstacle #1: I DON’T HAVE ENOUGH TIME
Believe or not, individuals who achieve extraordinary levels of success have days just as hectic as ours. They’ve got obligations: commitments to work, friends, and family. And let’s face it, we’re all confined to an equal amount of time, the same 24 hours. Yet some people find the time to continually make exercise a part of their daily routine.
So how do they do it? Simple, they create it. You can instantly create time if you begin to plan, plan, and plan some more. That means planning your days ahead, at least a day in advance, sometimes even a week in advance. One of the best time-creating techniques is to make a list of your daily “to-dos” and schedule when you’re going to exercise. (This is a common challenge, we forget how important it is to schedule an appointment with ourselves to exercise.)
Then divide your “to-dos” into things you must do and things you would like to do, so you’re less likely to confuse urgency with importance. You see, getting to the gym is important, whereas getting your haircut may seem urgent when you’re running late but can certainly be rescheduled. And before you do anything, always ask yourself what you could be doing that would be more productive.
Success Strategy #1: PLAN AHEAD Creating the time you need to exercise is easy! Plan your days in advance by creating action lists of the most important things to accomplish each day.
Obstacle #2: I DON’T KNOW WHAT TO DO
Don’t know what exercises to do to help you get the most out of your workouts? Not sure what to eat, when, to help you put on muscle and shed that unwanted bodyfat? And supplements, well, these can be downright confusing!
That’s all understandable: there are just so many techniques, recommended by so many “fitness experts.” So, whose advice can you trust? It can become paralyzing. So instead of trying to sort through all the (mis)information, stop right now: keep yourself from chasing every exercise theory or latest diet craze. But this doesn’t sound like it will do us any good, does it?
So how do you find the answers? It’s simple, model the success of others. For example, try programs like Body by dub.
The greatest thing about success is that it leaves clues, and if we pay close attention, we can pick up those clues and model the actions and behaviors to produce similar results. Find people, whether in person or in a magazine, who have achieved the type of extraordinary success you wish to achieve, and find out what they did. It’s really as easy as that.
Success Strategy #2: STUDY A SUCCESSFUL FORMULA AND FOLLOW IT Seek someone who has achieved the “extraordinary” results you desire and learn from his or her “winning” actions. If you follow a proven approach to exercise, nutrition, and supplementation, you will achieve similar success.
Obstacle #3: I DON’T HAVE ENOUGH ENERGY
Do you wake up every morning feeling energized, powerful, and ready to take on the day? Or do you rise feeling as tired as the night before, resenting that a new day has presented itself so soon? Do you fear your current energy levels would never allow you to participate in a fitness program?
This is a great example of the perceived problem: your lack of energy to exercise, being the ultimate solution. We might believe we’re too exhausted to exercise, but in reality, we lack energy simply because we don’t exercise!
It’s been scientifically proven that incorporating exercise into our lives actually gives us more energy. Moderate levels of exercise can even help us sleep better at night, so we wake up renewed.
How else can you bolster energy levels?
As long as we feed ourselves with properly balanced protein- and carbohydrate-rich meals, we feel an immediate impact on our energy levels. The more closely we keep to our preferred eating strategy, the better we feel, period. Feeding our bodies every two to three hours throughout the day provides us with a stable, constant supply of nutrients required to be more energetic.
Success Strategy #3: GIVE YOUR ENERGY A BOOST Exercise and proper nutrition play a vital role in our energy levels and allow us to perform at peak levels daily.
Obstacle #4: I HATE SETTING GOALS
Goals come from having a clear vision of what you want. Knowing you want to build your very best body is great start, but you need something more than that; a statement so compelling it literally pulls you, like a magnet, in the direction of its achievement.
So, maybe you’re not certain how to set effective goals? If that’s you, then don’t worry, everyone starts off this way… To really set effective fitness goals and ensure you’ll reach them, you’re going to have to learn what I call the S.M.A.R.T. goal-setting technique. Not only will this technique enable you to set the most effective goals, it will help focus your efforts on exactly what you want to achieve.
S.M.A.R.T. stands for:
Specific: you must be specific about what you want to achieve, creating your goal in the present tense. That means using “I am in the process of…” to start your goal statement.
Measurable: how do you measure “better shape” or “slimmer waist”? You can’t. So scale your goal to a specific number (e.g., 10% bodyfat, a 33-inch waist, or a size six).
Action-oriented: you must be able to create an action list of things you must do to achieve success.
Realistic: make certain your goal is realistic yet stretches you, given your expectations and timeframe.
Time-conscience: a date forces us to give it priority and puts positive pressure on you to achieve it.
Success Strategy #4: TRANSFORM YOUR FITNESS GOALS Using the S.M.A.R.T. technique will ensure you’ve set an effective and commanding goal and will not only clarify your path to success but will compel you to achieve it.
Obstacle #5: THERE’S TOO MUCH RISK
The physical transformation that takes place on your outside (your body) is really a metaphor for the mental (inner) transformation that takes place on the inside. You see, not only should your chosen program change the way you look, it is just as important that it change the way you feel about yourself.
“…not only should your chosen program change the way you look, it is just as important that it change the way you feel about yourself.” Everytime we purchase the latest miracle pill, workout gadget, or eight-minute solution, we’re just avoiding the process of a true transformation and trying to find a quick fix. This is nothing more than treating the symptoms and not the causes. It does nothing to improve our self-esteem, confidence, or personal power.
Let me share a little secret with you and save you time, money, and frustration: this approach never works. And you’ll never feel a true sense of fulfillment when you try this type of “magic bullet” approach. Unless you start from the inside, you’re sure to find yourself right back where you started, only more disappointed.
We must challenge ourselves to find a solution that involves total balance; a complete solution that integrates some very essential elements, such as proper nutrition and supplementation, cardiovascular and weight-training exercise, and most importantly, strengthening our inner self, our minds.
Your chosen program should help you set commanding goals, transform your old, self-defeating beliefs into new, empowering beliefs, and transform your patterns so you’re continually producing results that take you closer to your goals.
Remember, you can’t transform a lifetime of poor habits in matter of days. It takes time, a couple of months at best. Rest assured, following a solution that allows you to first transform your inside and then your outside is sure plan for long-term success.
Success Strategy #5: FOLLOW AN INSIDE-OUT APPROACH To successfully transform your physique and achieve your fitness goals, follow an approach that focuses first on increasing your self-esteem and building confidence, before you concentrate on your physique, and you’ll more likely be able to create extraordinary results that will last a lifetime.
Obstacle #6: I CAN’T STAY COMMITTED
There’s a huge difference between intentions and action. And the difference is commitment.
Our commitment to our goals leads us to achievement, even during the toughest times. There is a direct relationship between motivation and commitment. And if you’re really committed to making a change now, the only way to make it happen is to create a sense of immediate importance.
You can do this by attaching reasons that are so compelling and so intense you must follow through. So right now, ask yourself the following questions and come up with at least three intensely compelling reasons you must commit to your transformation goals.
What will this cost me if I don’t change right now?
What has this cost me so far, concerning my health, physical condition, self-confidence, and energy levels?
If I do change now, how will I feel about myself?
How will this impact my life?
What will I gain as a result?
Your answers to these questions will help you gain an immediate understanding of what you’re committed to and why!
Success Strategy #6: IDENTIFY YOUR REASONS Clearly state your reasons for wanting to change and make them so compelling you become truly committed to achieving your fitness goals.
Obstacle #7: I LACK THE CONFIDENCE TO SUCCEED
Sometimes the accomplishment of our goals might seem so overwhelming, the immediate temptation is to give up before we even start, which diminishes our self-confidence even further. It’s true. We can’t gain confidence until we take action. Yet, we don’t want to take action until our confidence levels are raised sufficiently. See the “catch”?
Take, for example, the intimidating obstacle of your entire fitness goal needing to be achieved in a giant, single step. Now that’s paralyzing, isn’t it?
“… to gain confidence, you must break your fitness goal down into measurable steps.” That’s why, to gain confidence, you must break your fitness goal down into measurable steps. For example, if you wanted to lose 12% bodyfat within 12 weeks, then you could realistically set your increments for one percent of bodyfat reduction per week. This way, you don’t have to focus on the whole goal at any given time, nor do you notice all that you have not yet accomplished; instead you can focus entirely on the smaller, manageable steps ahead. This gives you a tremendous sense of control and achievement. Building your confidence, each step of the way.
By the time you are nearing the end of your first couple of weeks of your fitness program, despite the ups and downs in progress, you will begin to feel more confident. You will be determined to advance one more step and make the effort to complete your fitness program and build your very best body.
Suddenly, as the fear dissipates, you will discover newfound confidence. And best of all, you will have achieved what you once thought was impossible, one increment at a time.
Success Strategy #7: MEASURE YOUR PROGRESS Success is accomplished only through measuring your progress, always from where you’re coming from (backwards). This way, you will never lack a sense of accomplishment, and you’ll build your confidence with each and every step.
Obstacle #8: I DON’T HAVE ENOUGH MOTIVATION
So you need a source of motivation in your life, something to get you out of bed in the morning and carry you through the day?
One way is to continually “see” what you want to become by finding a picture of someone’s physique you would most like to emulate (probably in your favorite fitness magazine), cut it out, and hang it someplace you’re likely to see it over and over again throughout the day. You might even write down your reasons for wanting to achieve this goal with the photo.
By seeing the body you want to achieve in front of you all the time, you’ll be pointing your subconscious toward the realization of these results. This constant source of inspiration is a reminder of where you are going. It’s called bringing focus to the center of your awareness.
Success Strategy #8: FIND AN INSPIRATION Discover your inspiration, someone who has turned his or her body and life from ordinary to extraordinary, and use that as your source of daily fuel. Look for inspiration in Success Stories, such as Jeremy Wardle, Scott Kelley, and April Stull, who have each reached their goals and are now helping others do the same.
Remember, building a better body does not follow an absolute straight line. Life doesn’t work that way. But now that you’ve found the principle of turning literally any obstacle into a stepping stone for your success, you can create the fitness and physique results you so desire.
By committing to turning these once fearful obstacles into powerful success strategies, you will begin to create extraordinary results in your physique and ultimately achieve your fitness goals.
If there are any other obstacles I overlooked, please contact, and I will gladly help you create a success strategy to blast through it.
Treating people with respect wins trust and develops lasting relationships. Here are 5 keys to success.
1) Be on time In fact, arrive early for appointments and meetings. Plan time milestones in your daily schedule that tell you when to begin transferring to an appointment. That is, note when you will stop working on a task, begin collecting resource materials, and start traveling. Allow time for delays in travel, especially if driving. Consider: The fastest way to destroy people’s trust in you is to waste their time through lack of planning or communication.
2) Communicate with others Answer your phone and return phone calls. Listen carefully and completely when people talk to you. Show an interest in others before telling about yourself. When making phone calls, devote all of your attention to what the other person is saying (instead of time sharing with other tasks, such as checking e-mail or playing computer games). Call others only when you can devote full attention to what the other person is saying. Consider: ignoring people is rude and unprofessional.
3) Plan projects For example, always prepare an agenda for meetings. Contact key participants before the meeting to hear their views, solicit suggestions for agenda items, and coach them on how to prepare for the meeting. Send agendas far enough before the meeting so that people have time to prepare. Consider: Bad meetings demonstrate an inability to provide leadership.
4) Be courteous Find the good in everyone. Compliment others. Avoid starting or listening to gossip. Never ridicule, insult, or make fun of other people. Use positive words, always speaking about what you want and how you want things to be. Avoid suggesting motives or assigning judgments for other people’s actions and views. Consider: Discourtesy damages all relationships.
5) Help others Be a mentor for newcomers. Share ideas. Teach people skills that will help them excel. Work with a spirit of abundance. Seek win/win results. Let others speak first, even on issues where you are an expert. Give first without attaching a receipt for return favors. Consider: Selfish people end up working harder.
Let’s start with the foundation of why setting goals is so important in life…
If you think of it from the standpoint of getting into your car and but having nowhere to go. If you didn’t have a job to go to, school to attend or someplace to go, you would just sit there in neutral. There is no forward progress, there is no backward progress, and you would just sit still. The key is to not over complicate it though; your goals are really like a road map, they give you direction or a destination. This allows us to chart out a path to get to that destination. This “road map”, much like in traveling, gives us direction in life and keeps us focused. Without it we run the risk of being totally lost.
I recall hearing about a trainer who did an exercise with two sheet of paper. The trainer said, “Write your goal down on the first sheet of paper.” After writing down their goals, the participants were instructed to crumble it up and throw it. The participants asked, “Where?” The trainer again simply said, “Throw it.” As you can imagine paper was thrown all over the place. Then the trainer asked them to again write their goals on the second sheet and crumble it up. He then walked to the center of the room and placed a trashcan on the floor and said, “Now, put it in that trash can.” People began to get up and really focus on throwing their paper into the trashcan. He even offered a prize for those who made it so some even walked their paper over to the trashcan and dropped it in. The difference between the first and second paper is that with the second paper they had something to focus on, the trashcan. The trashcan, in this example, represents what goal setting is.
You have, hopefully, heard of S.M.A.R.T. goals. If not, you should for sure study up on them and the importance of this acronym. I will give you the basics here:
S – (Specific) You have to be specific about your goal. It needs be definable. Nothing is dynamic until it becomes specific. It is important to understand the difference between a “dream” and a “goal” here. For example, to say, “I wan to make a lot of money” is a great dream but not a goal. To say, “I want to make $500,000 this year” is a specific goal.
M – (Measurable) You have to have a way to keep score. Imagine a sporting event with no scoreboard? How would you know who is winning the game? The same applies to your goal, if you can’t measure it how will ever know if you have reached it or not?
A – (Attainable) You have to base this one on your own resources and level of commitment. If it requires 35 – 40 hours a week and you are only willing or able to commit 10 – 15 hours, it is not attainable for you.
R – (Realistic) This is the one you have to be careful with. If people set goals that were always “realistic” imagine the lack of advancements we would have in technology and everyday life. You also have to make sure your goals are realistic from the standpoint of the laws of the universe and physics. For example, if it was April and you wanted to move into a million dollar mansion (that you are going to fully customize) in June and you have not even bought the land yet, it is obviously not be physically realistic.
T – (Time) It must be time certain. Without a timestamp it is a dream, not a goal.
Stay tuned for Part 2 coming soon….
Common mistakes people make in Communicating
1. Not being specific enough
It is important to understand that often the biggest mistake you may be making is that you are not clear on what you are trying to achieve. Be very clear about what you are trying to accomplish. Ask yourself this question, “What is it I want my audience to think, feel and /or do?”
Keep in mind thinking is intellectual which changes the way they “perceive” things. Feeling is “emotional” and doing is about “taking action”. The best communication should touch on all three: Change how people think, create positive emotion, which in turn leads to positive action. If you find yourself failing in communicating it may not be from a lack of skill set, it may be as simple as you are just being unspecific. You leave it up to your audience to figure out what they want or need when in fact it is up to you, the communicator, to illicit the right response. If your audience does not “get it” you need to take responsibility and not place blame.
2. Not investing the effort and doing the hard work
We now live in the age of simple, easy and instantaneous. Convenience is nice but too often we forget that those who are really good at what they do are those who invest the effort to learn and develop necessary skills.
3. Not having something significant or important to say
Hubert Humphries said, “The right to be heard does not always automatically include the right to be taken seriously.” It is easy to write a blog or post something out on the internet but if what your putting out there has no significance or importance it will easily get lost in the noise, clutter and confusion. Your message needs to cut through those things and will affect people and make them care. If people don’t care, they don’t listen regardless of the clarity of the message.
Things that you can do RIGHT in Communicating
Think of the “C’s” of communicating. Commit these to memory and help yourself be a much more effective communicator.
1. CLEAR – Be pinpoint accurate on what you are trying to accomplish.
2. CONFIDENT – Believe that your message is important; that you are a good messenger and that your audience is important enough to invest time into communicating with them.
3. CONSISTENCE – Consistency is critical because of the amount of uncertainty typically communicated. Therefore sometimes the best tool you have for retention is to repeat your message so many times that the listener could repeat it in their sleep. Samuel Johnson said, “People need to be reminded more than they need to be instructed.”
4. CATCHY – Remember to avoid or penetrate the noise, clutter and confusion. This is the difference between saying, for example, “It’s a really good car” or saying “It’s the ultimate driving machine”, a great example of this “C” from BMW. Even if you don’t own one you know it is “The Ultimate Driving Machine”.
5. COMPELLING – Arguably the most important one of all. Remember, you must create positive “emotion” to lead to positive “action”
Keep these in mind in order to master the “Science” and “Art” of Communication